The Outlet” breaks Swedish Channel 5’s audience record for own
and acquired productions
The first episode of STRIX Televisions reality format “The Outlet” scored an all time high viewing record for Prosiebens Sat 1 owned Swedish Kanal 5. Over 1 million Swedish people watched the first episode of “The Outlet”.
Lars Beckung, Programme Director Kanal 5:
"It’s a great success. Only the Wold Championship qualification game between Sweden and Denmark in October this year attracted more viewers to Channel 5.
Strix has done a fantastic work in captioning the characters and telling the story of the people visiting and working at GeKås in Ullared.”
Mia Engström, Head of STRIX International sales:
“We are extremely happy and proud of the ratings and "The Outlet" will
be a great addition to our catalogue “
In “The Outlet” we get to know some of the million peoples visiting Ullared, Scandinavia’s largest Outlet, as well as following some key characters working in the different departments of the outlet.
For more information about the ‘The Outlet’ or other Strix formats, please contact:
Mia Engström.
Mia.engstrom@strix.se